As of January 2024, Sweden had the largest audience among the Nordics on Snapchat, with almost 4.5 million users on the platform. Norway followed, with 3.49 million users in the country using the video and text messaging app in the examined period. Finland reportedly had the smallest Snapchat audience among the Nordic countries examined, with only 2.13 million users as of the beginning of 2024.
February 2024
Denmark, Finland, Norway, Sweden
January 2024
13 years and older
potential addressable ad audience, based on mid-point of published ranges.
Digital 2024: Sweden, page 82
Digital 2024: Norway, page 76
Digital 2024: Denmark, page 76
Digital 2024: Finland, page 60
According to the source: "Audience figures may not represent unique individuals, or match the active user base."
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Overview
Reach and usage
App market
Messaging and communication
Social media
Payment and shopping apps
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Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
