In 2021, online marketing in the Asia-Pacific region accounted for the highest advertising expenses among all media forms, amounting to over 118 billion U.S. dollars. Online ad spending surpassed television marketing expenditures in 2016 and continuously showcases one of the highest
Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars)
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Other statistics that may interest you Digital advertising in the Asia-Pacific region
Overview
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- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Global ad spend distribution 2022, by medium
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Marketing spending Asia-Pacific 2012-2021, by medium
Market segments
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- Premium Statistic Revenue of the digital advertising market APAC 2022, by country
- Premium Statistic Revenue of the social media advertising market APAC 2022, by country
- Premium Statistic Revenue of the search advertising market APAC 2022, by country
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
- Premium Statistic Revenue of the banner advertising market APAC 2022, by country
- Premium Statistic Revenue of the digital classifieds market APAC 2022, by country
Programmatic
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Ad spend
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Ad reach
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- Premium Statistic Facebook Messenger ad reach rate APAC 2024, by country
- Premium Statistic Instagram ad reach rate APAC 2024, by country
- Premium Statistic YouTube ad reach rate APAC 2024, by country
- Premium Statistic TikTok ad reach rate APAC 2024, by country
- Premium Statistic Snapchat ad reach rate APAC 2024, by country
- Premium Statistic LinkedIn ad reach rate APAC 2024, by country
Ad fraud
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- Premium Statistic Cost of digital advertising fraud APAC 2018-2022
- Premium Statistic Ad fraud money saved through ML solutions APAC 2018-2022
- Premium Statistic Ad fraud rate APAC 2021, by country
- Premium Statistic Level of concern over ad fraud and quality-related issues among businesses APAC 2021
- Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
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Further Content: You might find this interesting as well
Zenith. (December 9, 2021). Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith. "Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars)." Chart. December 9, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith. (2021). Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith. "Advertising Expenditure in The Asia-pacific Region from 2012 to 2021, by Marketing Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith, Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/ (last visited June 18, 2024)
Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars) [Graph], Zenith, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/