Frequency of apparel shopping in Japan 2023

Published by C. Diep, Sep 7, 2023
The majority of Japanese consumers bought clothes for themselves several times a year as revealed in a survey conducted in June 2023. While the largest share of respondents shopped apparel around once every six months, only 5.6 percent would buy clothing on a monthly basis.

Frequency of buying clothes in Japan as of June 2023

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Release date

July 2023

Region

Japan

Survey time period

June 1 to 5, 2023

Number of respondents

9,528 respondents

Age group

10-79 years

Special properties

only one answer allowed

Method of interview

Online panel

Supplementary notes

Original question: "How often do you go shop clothes for yourself?"

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Statistics on " Fashion industry in Japan "

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Overview

5

Apparel

4

Footwear

5

Sportswear

4

Accessories

4

Retail channels

4

Major companies

6

Shopping behavior

5

Sustainable fashion

4

Further related statistics

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Topics

Fashion industry in JapanBeauty industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in Japan
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