In response to a survey conducted in 2023 by Rakuten Insight about shopping during the holiday season, 63 percent of respondents in India stated that they carried out their holiday shopping both online and at brick-and-mortar stores. Meanwhile, another 31 percent preferred only online shopping during this period.
Preferred means of shopping during the holiday season in India as of November 2023
Characteristic
Share of respondents
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Rakuten Insight. (December 4, 2023). Preferred means of shopping during the holiday season in India as of November 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1284945/india-popular-means-of-holiday-shopping/
Rakuten Insight. "Preferred means of shopping during the holiday season in India as of November 2023." Chart. December 4, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1284945/india-popular-means-of-holiday-shopping/
Rakuten Insight. (2023). Preferred means of shopping during the holiday season in India as of November 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1284945/india-popular-means-of-holiday-shopping/
Rakuten Insight. "Preferred Means of Shopping during The Holiday Season in India as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1284945/india-popular-means-of-holiday-shopping/
Rakuten Insight, Preferred means of shopping during the holiday season in India as of November 2023 Statista, https://www.statista.com/statistics/1284945/india-popular-means-of-holiday-shopping/ (last visited June 18, 2024)
Preferred means of shopping during the holiday season in India as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1284945/india-popular-means-of-holiday-shopping/