Leading considerations when buying beauty/grooming products for U.S. millennials 2021

In 2021, the most influential factor when buying a beauty or grooming product among millennials in the United States was the way the product made you look or feel, as stated by 50 percent of survey respondents. Around 45 percent of consumers took the presence of healthy ingredients into consideration, while only 14 percent of participants said that their choices in beauty and grooming products were influenced by media articles or influencers.