In Germany, Millennials are the most eager to buy their groceries online. According to a survey carried out in the second quarter of 2023, 54 percent of surveyed German consumers aged between 25 and 40 years old would buy grocery products via e-commerce. This was a 40 percentage point difference with older Baby Boomers.
Share of shoppers buying groceries online in Germany in the 2nd quarter 2023, by generational cohorts
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Klarna. (November 21, 2023). Share of shoppers buying groceries online in Germany in the 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1307078/online-grocery-shoppers-by-generation-germany/
Klarna. "Share of shoppers buying groceries online in Germany in the 2nd quarter 2023, by generational cohorts." Chart. November 21, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1307078/online-grocery-shoppers-by-generation-germany/
Klarna. (2023). Share of shoppers buying groceries online in Germany in the 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1307078/online-grocery-shoppers-by-generation-germany/
Klarna. "Share of Shoppers Buying Groceries Online in Germany in The 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1307078/online-grocery-shoppers-by-generation-germany/
Klarna, Share of shoppers buying groceries online in Germany in the 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1307078/online-grocery-shoppers-by-generation-germany/ (last visited June 18, 2024)
Share of shoppers buying groceries online in Germany in the 2nd quarter 2023, by generational cohorts [Graph], Klarna, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1307078/online-grocery-shoppers-by-generation-germany/