Estimated number of podcast users in China 2023-2027

Published by
Lai Lin Thomala,
Jun 13, 2024
The number of podcast listeners in China was estimated to surpass 150 million with a 12.4 percent of year-over-year growth rate in 2025. Storytelling and conversational podcasts were the most popular content types among Chinese podcast audience.

Estimated number of podcast listeners in China from 2023 to 2027

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Release date

June 2024

Region

China

Survey time period

as of August 2023

Special properties

internet users who consume any podcast either by streaming or direct downloads on any device at least once a month

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Paying users

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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