Women's casual apparel brands gaining popularity Gen Z U.S. 2024

Published by
P. Smith,
Mar 8, 2024
According to a 2024 survey, identifying which women's apparel brands are showing the most growth in popularity among Gen Z, SKIMS came out on top , achieving the maximum score of 100. Shein was not far behind, with a score of 94.

Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024

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Source

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Release date

February 2024

Region

United States

Number of respondents

Nearly 4,000*

Age group

Gen Z

Supplementary notes

The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.

The source does not specify the date of the survey.

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Statistics on " Generation Z fashion in the United States "

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Other statistics that may interest you Generation Z fashion in the United States

Overview

5

Spending

5

Brands

8

Trends

8

Purchasing behavior

5

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Topics

Generation Z fashion in the United StatesApparel market in the U.S.NikeU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z and the beauty industry in the United States
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