Media with highest purchase intent influence among children in the U.S. 2023

Published by
Julia Faria,
Oct 6, 2023
Commercials watched on YouTube led 33 percent of the surveyed children to ask their parents to buy a product in the United States, according to the study conducted in the second quarter of 2023. YouTube ads had the highest influence on purchase behavior among the selected channels. In comparison, 12 percent of the kids mentioned having seen on broadcast TV ads for the last thing they asked their parents to buy.

Media where children saw an ad for the last thing they asked their parents to buy in the United States as of 2nd quarter 2023

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Release date

June 2023

Region

United States

Survey time period

Q2 2023

Number of respondents

2,000 respondents

Age group

2-12 years

Special properties

according to children and their parents

Method of interview

Online survey

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Statistics on " Advertising and marketing to children in the U.S. "

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Other statistics that may interest you Advertising and marketing to children in the U.S.

Overview

5

Top brands

8

Advertising consumption

7

Media usage

8

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
Buy now
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For teams up to 5 people
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