Reasons consumers do not access media illegally EU 2022

Even though it is still possible to access media content online via illegal sources, a number of consumers still choose not to do so. According to an EU Intellectual Property Office survey, the main reason given (44 percent) is that consumers simply do not want to do anything illegal. This was closely followed at 43 percent by those who stated they do not trust illegal sources. 26 percent stated that the quality of legal sources is better, while 23 percent and 22 percent indicated a fear of cyberthreats and cyberfraud respectively. Interestingly, 22 percent stated that they not want to harm creators and 17 percent stated it is simply, "Not cool".

Reasons why consumers do not use illegal sources to access media content in Europe in 2022

Reasons that consumers do not access media content illegally	Characteristic
Do not want to do anything illegal	44%
Do not trust illegal sources	43%
Quality of legal sources is better	26%
Worried about/experienced a cyberthreat	23%
Do not want to harm creators	22%
Worried about/experienced cyberfraud	22%
Not cool	17%
Experience of poor quality content	10%
Other	3%

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Release date

January 2022

More information

Region

Survey time period

17 to 28 February 2022

Number of respondents

22,021 respondents

Age group

15-24 years

Special properties

Triannual survey of results for EU member states

Method of interview

Online survey

Supplementary notes

The 2022 study was conducted in the 27 EU member states and follows on from earlier editions of the Intellectual Property and Youth Scoreboard, published in 2016 and 2019. The study is based on a survey questionnaire.

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