According to a survey among TikTok users in the Asia-Pacific region in 2022, 89 percent of the respondents viewed having to research inside and outside of the app before purchasing a product as an issue in their purchase journey. At the same time, 85 percent of the consumers in the Asia-Pacific region perceived switching apps while going through the purchase journey as one of the issues.
Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022
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TikTok, & BCG. (August 18, 2022). Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1346847/apac-issues-faced-along-tiktokpurchase-journey/
TikTok, und BCG. "Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022." Chart. August 18, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1346847/apac-issues-faced-along-tiktokpurchase-journey/
TikTok, BCG. (2022). Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1346847/apac-issues-faced-along-tiktokpurchase-journey/
TikTok, and BCG. "Leading Issues Faced along The Purchase Journey on Tiktok in The Asia-pacific Region in 2022." Statista, Statista Inc., 18 Aug 2022, https://www.statista.com/statistics/1346847/apac-issues-faced-along-tiktokpurchase-journey/
TikTok & BCG, Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022 Statista, https://www.statista.com/statistics/1346847/apac-issues-faced-along-tiktokpurchase-journey/ (last visited June 18, 2024)
Leading issues faced along the purchase journey on TikTok in the Asia-Pacific region in 2022 [Graph], TikTok, & BCG, August 18, 2022. [Online]. Available: https://www.statista.com/statistics/1346847/apac-issues-faced-along-tiktokpurchase-journey/