Enjoyment of grocery shopping in the U.S. by generation 2023

Published by
T. Ozbun,
Apr 18, 2024
According to a February 2023 survey of U.S. shoppers, younger generations seem to enjoy grocery shopping more than their older counterparts. In total, 48 percent of Generation Z and 62 percent of millennials enjoyed grocery shopping, while for boomers and the silent generation the share of respondents was at 29 percent.

Share of consumers who enjoy grocery shopping in the United States as of February 2023, by generation

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Release date

April 2023

Region

United States

Survey time period

February 1 to 14, 2023

Number of respondents

2,105 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was originally stated by the source as: "Which of the following best describes your attitude toward grocery shopping?"
Gen Z: ages 18-25.
Millennial: ages 26-41.
Gen X: ages 42-57.
Boomer: ages 58-76.
Silent/Mature: ages 77+.

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Topics

U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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