In 2022, display (banner and video) advertising attracted the highest investment among various digital marketing types in Germany, with 6.7 billion euros. Search engine marketing ranked second, with 5.8 billion. The five types of marketing presented in the data set together attracted approximately 16 billion euros.
Digital marketing spending in Germany in 2023, by type (in billion euros)
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Other statistics that may interest you Digital advertising in Germany
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Formats
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Desktop & mobile
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Programmatic
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Consumer insights
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DHL Group. (July 17, 2023). Digital marketing spending in Germany in 2023, by type (in billion euros) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/
DHL Group. "Digital marketing spending in Germany in 2023, by type (in billion euros)." Chart. July 17, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/
DHL Group. (2023). Digital marketing spending in Germany in 2023, by type (in billion euros). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/
DHL Group. "Digital Marketing Spending in Germany in 2023, by Type (in Billion Euros)." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/
DHL Group, Digital marketing spending in Germany in 2023, by type (in billion euros) Statista, https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/ (last visited June 18, 2024)
Digital marketing spending in Germany in 2023, by type (in billion euros) [Graph], DHL Group, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1358085/digital-marketing-spending-germany/