Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022

Published by
Julia Stoll,
Dec 12, 2023
A survey from November 2022 found that the vast majority of non-subscribers in the U.S. would still not subscribe to Disney+ and Netflix if the ad-supported tiers become available. A total of 11 percent of respondents planned to subscribe to Disney+ with ads and 15 percent anticipated to subscribe to Netflix's ad-supported plan.

Reactions of Disney Plus and Netflix non-subscribers to new ad-supported tiers in the United States as of November 2022

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Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week; non-subscribers

Supplementary notes

Original question: "When a new ad-supported tier is available, what do you think you’ll do?"

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