Preferred outerwear purchase channel in the U.S. 2022

Published by
P. Smith,
Jun 4, 2024
In a survey conducted in November 2022, over one-fifth of consumers who planned to buy outerwear said that they most often bought outerwear at big-box stores, such as Target and Walmart. Far fewer consumers shopped at specialty brand retailers or national retail chains.

Where consumers in the United States most often buy outerwear, as of November 2022

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Release date

November 2022

Region

United States

Survey time period

November 11 to 14, 2022

Number of respondents

2,439 respondents

Age group

18 years and older

Special properties

Consumers who plan to purchase outerwear

Supplementary notes

Data is weighted by the U.S. census.

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Outerwear market worldwideApparel market in the U.S.Clothing and apparel market in EuropeApparel and footwear consumer behavior in the U.S.Activewear in the U.S.
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