Frequency of using HBO Max without ads in the U.S. 2022, by gender
According to a survey conducted in November 2022, eight percent of surveyed Americans stated to have watched the ad-supported version of streaming service HBO Max on a daily basis. This streaming option was more popular among male users, as 10 percent of respondents watched it every day in the month prior to the survey. By comparison, this share stood at five percent among female users.