Reasons why consumers do not buy private label grocery brands in the UK 2023

Published by
Emma Bedford,
Mar 1, 2023
Almost half of surveyed consumers in the United Kingdom stated that the main reason that they do not purchase own-label brand products from supermarkets is that they do not taste as good. Almost 18 percent do not purchase private label groceries as there is limited choice.

What's the main thing that deters you from buying own-label brand products?

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Release date

2023

Region

United Kingdom

Survey time period

January 18, 2023

Number of respondents

1,000 respondents

Age group

16-65 years

Supplementary notes

Multiple responses were possible.

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Statistics on " Private label in the United Kingdom (UK) "

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Other statistics that may interest you Private label in the United Kingdom (UK)

Overview

6

UK retail

3

Private label categories

5

Leading supermarket brands

8

Consumer behavior

5

Further related statistics

6

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Topics

Private label market in the UKPrivate label market in the U.S.Private label market in CanadaFood industry in the UKPrivate label in Europe
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