Although brick-and-mortar dominated grocery shopping in Italy, a 2023 survey showed the increasing relevance of e-commerce channels. According to survey results, 16 percent of respondents were familiar with online grocery shopping. However, just three percent of Italian consumers purchased groceries and household items mostly online. Buyers exclusively opting for e-commerce platforms accounted for one percent of the total.
Channel preferences for purchases of groceries and household items in Italy in 2023
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Share of respondents
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The original question was phrased as follows: 'Pensando agli acquisti di generi alimentari e/o di prodotti ordinari per la casa, fai la spesa… Indica una sola risposta'. In English:'Considering purchases of groceries and/or ordinary household products, do you shop at...'
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YouGov Italy. (February 16, 2023). Channel preferences for purchases of groceries and household items in Italy in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy. "Channel preferences for purchases of groceries and household items in Italy in 2023." Chart. February 16, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy. (2023). Channel preferences for purchases of groceries and household items in Italy in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy. "Channel Preferences for Purchases of Groceries and Household Items in Italy in 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/
YouGov Italy, Channel preferences for purchases of groceries and household items in Italy in 2023 Statista, https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/ (last visited June 18, 2024)
Channel preferences for purchases of groceries and household items in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372132/groceries-purchase-channels-preferences-italy/