Preferred cross channel while shopping in India 2021

Published by A. Minhas, Feb 13, 2024
In 2021, the majority of consumers 82 percent preferred purchasing through the hybrid channel which includes both online and brick and motor. In comparison, eight percent chose online-only and brick and motor only channels respectively.

Preferred cross channel during shopping across India in 2021

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Release date

January 2023

Region

India

Survey time period

2021

Number of respondents

1,021 respondents

Age group

18 years and older

Special properties

based on purchase behavior for past 90 days

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Omnichannel retail in IndiaE-commerce in IndiaRetail in IndiaOnline grocery shopping in IndiaD2C market in India
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