Monthly time spent on K-pop worldwide 2017-2023

Published by Statista Research Department, Apr 29, 2024
According to a survey conducted across 26 countries in 2022, respondents spent an average of 15.6 hours per month on consuming K-pop content. While this represents a decrease from the previous year, time spent on K-pop consumption has generally increased since 2017.

Amount of time spent per month on South Korean pop music (K-pop) worldwide from 2017 to 2023 (in hours)

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Release date

April 2024

Region

Worldwide, South Korea

Survey time period

2017 to 2023

Number of respondents

12,566 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Respondents count by age bracket was as follows:
2018: 5,248
2019: 5,665
2020: 4,695
2021: 4,679
2022: 12,511
2023: 12,566

Original question: "How much time did you spend on Korean music per month on average?"

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