Top types of sponsorships noticed by athletics fans in the U,S. 2022
During an April 2022 survey among consumers who follow athletics in the United States, 44 percent of respondents said they had noticed event partnerships in the previous six months. Around 42 percent said they had noticed the sponsor of a TV program, while 41 percent reported noticing product placement in instances such as films and TV shows. The global revenue of product placement in movies surpassed 2.7 billion U.S. dollars in the previous year.
