Impact of attention measurement on advertising sustainability in the UK 2023

Published by Statista Research Department, Apr 29, 2024
During a 2023 survey carried out among senior-level marketers from the United Kingdom (UK), 83 percent of respondents said it was an important factor in reducing the environmental impact of digital ads. Additionally, 49 percent of responding marketers thought attention metrics were beneficial for reducing campaign emissions.

Impact of attention measurement on advertising sustainability according to marketers in the United Kingdom (UK) as of January 2023

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Sources

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Release date

January 2023

Region

United Kingdom

Survey time period

as of January 2023

Number of respondents

100 respondents

Special properties

among senior-level marketers

Supplementary notes

The source does not provide information about when the survey was carried out. The date provided is the publication date.

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Statistics on " Advertising in the United Kingdom (UK) "

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Other statistics that may interest you Advertising in the United Kingdom (UK)

Market overview

6

Workforce

4

Market leaders

8

Traditional media

7

Digital media

6

Consumer perspective

8

Industry trend: attention measurement

3

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Topics

Advertising in the UKProgrammatic advertising in the UKDigital advertising in Western EuropeAdvertising in EuropeDigital advertising in Europe
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