Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023

Published by
D. Tighe,
May 16, 2023
In 2023, about half of Gen Z consumers in the United States said they would prefer to do most of their beauty product shopping online if they could. Millennials, however, were even more keen on shopping mostly online for such items, given the choice.

Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023

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Sources

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Release date

May 2023

Region

United States

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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