In 2022, Coca-Cola reached the highest household penetration rate in Hungary, as approximately 72 percent of households in the country purchased from the brand. Szentkirályi ranked second with a household penetration rate of 52 percent.
Beverage brands' household penetration rate in Hungary in 2022
Characteristic
Household penetration rate
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (May 30, 2023). Beverage brands' household penetration rate in Hungary in 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
Kantar Worldpanel. "Beverage brands' household penetration rate in Hungary in 2022." Chart. May 30, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
Kantar Worldpanel. (2023). Beverage brands' household penetration rate in Hungary in 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
Kantar Worldpanel. "Beverage Brands' Household Penetration Rate in Hungary in 2022." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
Kantar Worldpanel, Beverage brands' household penetration rate in Hungary in 2022 Statista, https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/ (last visited June 18, 2024)
Beverage brands' household penetration rate in Hungary in 2022 [Graph], Kantar Worldpanel, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/