U.S. consumers who find inclusive sizing for apparel very important 2023, by age

Published by
P. Smith,
Jun 4, 2024
When asked in a 2023 survey, the generation who said that inclusive sizing is most important to them personally when shopping for clothing was Baby Boomers. Over one-third of respondents from this generation said that inclusive sizing was very important. In comparison, 14 percent of Gen Z answered the same.

Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation

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Release date

May 2023

Region

United States

Survey time period

April 12 to 18, 2023

Number of respondents

1,741 respondents

Age group

18 years and older

Special properties

Responses weighted by U.S. census

Supplementary notes

The birth years of each generation are as follows:
Gen Z 1997-2012
Gen Y / Millennial 1981-1996
Gen X 1965 - 1980
Baby Boomer 1946 - 1964
Silent Generation 1928 - 1945

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