Gen Z monthly online shoppers worldwide 2023, by category
Among the categories listed, clothing and shoes stood out as the most frequently purchased by Gen Z consumers as of the second quarter of 2023, with 57 percent shopping for them monthly. Entertainment and electronics followed closely, with 44 and 40 percent of respondents. Conversely, the category with the lowest frequency of purchases by Gen Z consumers during the same period was home and garden, with only 21 percent of respondents buying products within that category every month.
