Popular cosmetics brands on social media in China 2023

Published by
Lai Lin Thomala,
Jul 6, 2023
French luxury house Lancôme and Chinese beauty company Proya were the most popular cosmetics brands on the main social media platforms in China. In March 2023, the two brands were mentioned in over 50,000 posts each on platforms like Douyin and Weibo.

Number of social media posts on major cosmetics brands in China in March 2023 (in 1,000s)

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Release date

April 2023

Region

China

Survey time period

March 2023

Supplementary notes

Figures refer to the number of posts mentioning the brand on the following social media platforms, Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Account.

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