Number of followers of leading skincare brands on TikTok 2023

Published by
Dominique Petruzzi,
Oct 19, 2023
In 2023, CeraVe was the leading skincare brands with the highest number of followers on TikTok, amounting to over 1.3 million. The Ordinary and Nivea came in joint second place, both with around 1.1 million TikTok followers.

Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands)

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Release date

2023

Region

Worldwide

Survey time period

August 22, 2023

Supplementary notes

Date of release is date of consultation.
The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names. For some of the brands included in the ranking, only the UK/European TikTok data was taken into consideration.

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