Perceived impact of Barbie on women in society in Great Britain 2023, by gender

Published by D. Clark, Feb 5, 2024
Opinions on the impact of Barbie dolls on women in society have been rather mixed, both among men and women. In 2023, about one in five British survey respondents (both male and female) felt Barbie had a positive impact on women. In contrast, about 30 percent of women and 20 percent of men said it had a negative impact.

Perceived impact of Barbie doll toys on women in society in Great Britain in 2023, by gender

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Release date

August 2023

Region

United Kingdom (Great Britain)

Survey time period

July 26 to 27, 2023

Number of respondents

2,016 respondents

Age group

18 years and older

Supplementary notes

The source asked survey respondents whether they thought the Barbie doll has had a positive, negative, or no impact for women in society.

Percentage points exceeding 100 percent are probably due to rounding.

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