Consumers who have bought a sustainable fashion item Australia 2023, by generation

Published by Statista Research Department, Jun 12, 2024

In a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion purchasing habits, around 55 percent of Generation Z respondents stated they had purchased sustainable fashion products in the past. In contrast, just over a quarter of Baby Boomers surveyed indicated the same. 

Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation

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Release date

September 2023

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: Have you ever purchased a sustainable fashion product before?

Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)

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Topics

Sustainable fashion consumption in AustraliaSustainabilitySustainable fashion consumption in ItalySustainability in e-commerceSustainable fashion worldwide
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