Leading FMCG beverage brands Australia 2023, by index score

Published by Statista Research Department, Oct 24, 2023
In 2023, Coca-Cola was ranked as the number one fast-moving consumer goods (FMCG) brand in the beverages category in Australia in terms of its brand index score, with a score of 39.6. Nescafé and Pepsi took second and third place, with scores of 26.6 and 26.3, respectively. Australia's FMCG beverage brands were ranked based on their YouGov BrandIndex Consideration score.

Leading fast-moving consumer goods brands in the beverages category in Australia in 2023, by index score

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Release date

February 2023

Region

Australia

Survey time period

January 1, 2022 and December 31, 2022

Age group

18 years and older

Special properties

scores are representative of the general population of adults

Supplementary notes

YouGov Australia FMCG Rankings 2023 were compiled using data from the YouGov BrandIndex, which tracks every brand's performance daily. Brands are ranked based on the YouGov BrandIndex Consideration score, which is a measure of likelihood of purchase from the category. The 2023 FMCG Ranking show the brands with the highest Consideration score between January 1st 2022 and December 31st 2022.

Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

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Overview

6

Food

6

Non-food

4

Leading FMCG companies & brands

4

Consumer behavior

5

Online FMCG retail

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Topics

FMCG market in AustraliaWine industry in AustraliaSmartphone market in AustraliaCoffee market in Australia Beer market in Australia
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