Where consumers go to find the best Black Friday deals in the U.S. 2023

Published by Statista Research Department, Nov 7, 2023
As of 2023, 58 percent of shoppers in the United States reported that they use Amazon in order to find the best deals for Black Friday. Additionally, 50 percent reported that they go to Walmart, while 30 percent said they use search engines to find the best Black Friday deals.

Where consumers in the United States go to find the best Black Friday deals as of 2023

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Release date

November 2023

Region

United States

Survey time period

September 13 to 18, 2023

Number of respondents

2,012*

Supplementary notes

*Consumers that have shopped online in the US. This includes 1,563 consumers that bought something over the Black Friday (12th November – 29th November) period in 2022.
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