Leading shopping apps for millennials in the U.S. 2023

Published by Statista Research Department, Nov 15, 2023
According to a study of iOS users in the United States, 90 percent of millennials used the Apple App Store. Amazon followed as the second-most used shopping app, with a usage rate of 82 percent among mobile commerce shoppers of the millennial generation.

Most popular shopping apps among millennials in the United States as of July 2023

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Release date

September 2023

Region

United States

Survey time period

July 2023

Special properties

data concerning iOS device users, based on behavioral data and not-self reported survey data

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Statistics on " Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior "

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