Preferred types of content created by influencers India 2023
According to a study on influencer marketing across India in 2023, short-form videos, Instagram Reels or YouTube Shorts were the preferred format in which influencers chose to create and publish content, as per over 92 percent of respondents. Statics, followed by carousels, were the next most popular choice with more than 50 percent of respondents answering accordingly.
