Share of people avoiding goods harming environment and society in Japan 2023, by age
Japanese consumers in their seventies were more likely to refrain from purchasing products that harm the environment or society, as revealed in a survey on sustainable shopping behavior conducted in February 2023. Over 73 percent of respondents aged 70 to 79 stated that they would sometimes avoid buying products with a negative impact on nature and society. The survey revealed that senior consumers were more likely not to buy unsustainable products.
