U.S. adults willing to pay for ad-free versions of Meta products 2023, by generation

According to a survey conducted in the United States from October to November 2023, 82 percent of the general population said they would not be willing to pay for an ad-free version of Facebook or Instagram, whilst 14 percent stated they would be willing to pay up to 10 U.S. dollars per month for ad-free versions. Overall, Generation X and Baby boomers were the least likely to want to part ways with their money to have an advertisement free version of the social networks.