U.S. Xbox Game Pass subscriptions after Activision Blizzard acquisition 2022-2023

In October 2023, Microsoft finalized its Activision Blizzard acquisition for 69 billion U.S. dollars - the biggest deal to date for the gaming industry. According to surveys conducted in the United States in January 2022 and October 2023, the number of respondents who were very likely to subscribe to Xbox Game Pass following the Activision Blizzard games inclusion increased by three percent since last year, while those somewhat likely to subscribe grew from seven to nine percent. Overall, Microsoft's acquisition of Activision Blizzard looks to bring more subscribers to the Xbox Game Pass platform.