Awareness of luxury brands South Korea 2022

Published by
Nina Jobst,
Jan 30, 2024
According to a survey on luxury brand awareness in South Korea in 2022, Chanel was the most-known luxury brand at almost 34 percent of responding fashion and beauty shoppers answering that they know about it. Gucci followed at around 24.4 percent of respondents knowing about the brand.

Consumer awareness of luxury brands in South Korea as of May 2022

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Release date

May 2023

Region

South Korea

Survey time period

May 2022

Number of respondents

1,000 respondents

Age group

20-59 years

Special properties

those who purchased fashion and beauty products within the last 3 months

Supplementary notes

Up to four answers were allowed.

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Statistics on " Luxury goods market in South Korea "

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Other statistics that may interest you Luxury goods market in South Korea

Overview

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Retail and sales channels

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Brands

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Consumer perspective

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Topics

Luxury goods market in South KoreaGlobal personal luxury goods industryLuxury goods market in ChinaLuxury goods in EuropeItalian luxury fashion companies
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