Wine sales volume share Australia 2023, by distribution channel

Published by Statista Research Department, Feb 22, 2024

In 2023, off-trade retail wine sales accounted for over 60 percent of all wine sales in Australia. In comparison, off-trade e-commerce made up only 10 percent of wine sales in the country that same year. 

Distribution of the wine sales volume in Australia in 2023, by distribution channel

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Release date

February 2024

Region

Australia

Survey time period

2023

Supplementary notes

Off-trade retail sales refers to sales in physical retail outlets - e.g., liquor stores and supermarkets. 

On-trade sales refers to sales made on-premise - e.g., bars, restaurants, and pubs.

Off-trade DTC sales refers to sales made through wineries - e.g., cellar door, wine club, and online winery-owned websites. 

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