Digital advertising touchpoints in Lithuania 2023

Published by
Umair Bashir,
Apr 12, 2024

Video portals are the front runners when it comes to digital advertising touchpoints in Lithuania. Around 51 percent of Lithuanian consumers came across digital advertisements on video portals, like YouTube, in the past 4 weeks. Coming on number second in this list are online stores, followed by search engines, and social media websites and apps.
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Digital advertising touchpoints in Lithuania 2023

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Source

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Release date

March 2024

Region

Europe, Lithuania

Survey time period

April to June 2023

Number of respondents

2,097 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.
During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

8

Traditional advertising

8

Digital advertising

8

Social media and influencer advertising

7

Advertising spending by industry

4

Digital retail media advertising

3

Consumer behavior

3

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Topics

Advertising in the BalticsDigital retail media advertising worldwideAdvertising in PolandAdvertising in RussiaDigital advertising in CEE
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