Revenue of traditional pay TV and video streaming in the U.S. 2021-2024

Published by Statista Research Department, Apr 4, 2024

Video streaming revenue in the U.S. is expected to further increase, probably due to the surge of ad revenue generated by services like Prime Video. This evolution reflects changes in consumer habits, with streaming video on track to reach a value of 95.4 billion U.S. dollars in 2024, while the revenue of traditional TV is likely to further decline.

Revenue of traditional pay TV and video streaming in the United States from 2021 to 2024 (in billion U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2024

Region

United States

Survey time period

2021 to 2023

Supplementary notes

*2024 is a forecast. 2023 is an estimation.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Television in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Television in the United States

Overview

6

Infrastructure

5

Advertising

5

Online and connected TV

4

Pay TV

5

Top networks

4

Companies

4

Content

8

Consumer behavior

6

Further Content: You might find this interesting as well

Topics

Television in the United StatesNetflixCable TV in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu