Top advertising capabilities & media investments worldwide 2023

Published by
J. G. Navarro,
May 2, 2024
During a November 2023 survey, 61 percent of responding marketers from across the globe included performance-driven paid media among their most critical advertising capabilities and media investments. Measurement and attribution capabilities followed, mentioned by half of respondents.

Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023

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Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

1,085 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

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Overview

5

Largest players

5

Customer data platforms (CDPs)

7

First-party data

4

Audiences

4

Spotlight: United States

8

Further Content: You might find this interesting as well

Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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    • The statistic on this page is a Premium Statistic and is included in this account.

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For teams up to 5 people
$959 USD
per month, billed annually 1
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