Share of brick & mortar CPG private labels sales in the U.S. 2023, by retailer

Published by
T. Ozbun,
Apr 17, 2024
Walmart dominated the brick and mortar market of private labels in the United States. As of June 2023, the retailer accounted for 26.7 percent of the private label market of consumer packaged goods (CPG). Costco followed with 16.4 percent, while Kroger ranked third with 8.7 percent.

Brick and mortar share of consumer packaged goods (CPG) private label sales in the United States as of June 2023, by retailer

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Release date

July 2023

Region

United States

Survey time period

Latest 3 months ending June 30, 2023

Supplementary notes

For the purpose of this statistic, the leading ten players have been selected.

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