Support for brands using AI for selected activities in the U.S. 2024, by gender

Published by
J. G. Navarro,
Apr 24, 2024

During a March 2024 survey among adults in the United States, 63 percent of responding men expressed support for brands using artificial intelligence (AI) to create advertisements or content. Among women, the share stood at 57 percent. Meanwhile, 66 percent of men approved of brands using AI to design products or services, whereas 54 percent of female interviewees agreed.

Consumer support to brands using artificial intelligence (AI) for selected activities in the United States as of March 2024, by gender

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Release date

March 2024

Region

United States

Survey time period

March 6, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online Access Panel

Supplementary notes

The source did not define each generation span.

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence and extended reality in e-commerce
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