Market share of online advertising in China 2022-2025, by ad type

Published by
Lai Lin Thomala,
Jun 11, 2024

E-commerce and short videos continue to be the backbone of China's digital advertising market. In 2023, retail media ads accounted for over 57 percent of the country's online advertising revenue. That year, online ad spending in China was estimated to increase by 7.6 percent.

Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category

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Release date

March 2024

Region

China

Survey time period

2022 and 2023

Supplementary notes

* Estimate.

The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude ads on app stores, ads in gaming and audio, and commission charges.

According to the source, information platform ads include general info, search & download, browser, and vertical info industry, etc.; e-commerce ads include e-commerce platforms, live commerce sites, and daily service platforms.

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