In 2023, search was the largest digital advertising format in the United States, with a revenue of nearly 89 billion U.S. dollars. Static display ranked second, with 66 billion dollars. In total, U.S. digital ad revenue stood at 225 billion U.S. dollars that year.
Digital advertising revenue in 2023, by format
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Search Engine Land. (April 16, 2024). Digital advertising revenue in 2023, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land. "Digital advertising revenue in 2023, by format (in billion U.S. dollars)." Chart. April 16, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land. (2024). Digital advertising revenue in 2023, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land. "Digital Advertising Revenue in 2023, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/
Search Engine Land, Digital advertising revenue in 2023, by format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/ (last visited June 18, 2024)
Digital advertising revenue in 2023, by format (in billion U.S. dollars) [Graph], Search Engine Land, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/260279/digital-advertising-spending-in-the-us-by-channel/