Types of ads influencing cosmetics-buying decision in the UK as of April 2013

Published by Statista Research Department, Jun 15, 2013
The statistic presents types of ads influencing buying decisions regarding cosmetic articles in the United Kingdom as of April 2013. During the survey, nine percent of respondents stated online ads influenced their cosmetics purchase decision most.

What forms of advertising most influence you to buy a new beauty/grooming product?

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Source

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Release date

June 2013

Region

United Kingdom

Survey time period

April 2013

Number of respondents

n = 1,459

Method of interview

Online survey

Supplementary notes

The source does not provide further survey data (respondents' age).

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Segments

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Leading brands

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Consumer expenditure

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