In 2023, Airtel was the fastest growing brand worldwide. The Indian telecom provider registered an annual brand value growth of 24 percent. Pepsi ranked second, with a growth rate of 17 percent.
Tech brands among the most valuable
According to the source, Apple was the world’s most valuable brand in 2023. The technology company recorded an estimated brand value of over 880 billion U.S. dollars. Overall, leading U.S.-based tech enterprises dominated the brand ranking. For instance, Google’s brand value amounted to roughly 578 billion dollars, while Amazon was valued at 467 billion.
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Kantar. (June 14, 2023). Brands with the highest brand value change worldwide in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/
Kantar. "Brands with the highest brand value change worldwide in 2023." Chart. June 14, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/
Kantar. (2023). Brands with the highest brand value change worldwide in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/
Kantar. "Brands with The Highest Brand Value Change Worldwide in 2023." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/
Kantar, Brands with the highest brand value change worldwide in 2023 Statista, https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/ (last visited June 18, 2024)
Brands with the highest brand value change worldwide in 2023 [Graph], Kantar, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/268007/brand-value-change-of-the-largest-global-brands-in-2012/