Brand value change of the largest worldwide brands 2018

Largest brand value change of the largest brands in the world - 2018 value compared with 2017 value - (in percent)

Brand value change of the largest worldwide brands 2018 The statistic shows the the largest brand value change of the biggest brands in the world in 2018 compared to 2017. The brand value of JD.com increased 94 percent in 2018 compared to 2017, which was the highest increase of the year.
Brand value

Brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

In 2018, Amazon was the most valuable brand in the world with a brand value of over to 150 billion U.S. dollars. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing.

The influence of brands often through social media on current and prospective customers is a significant driver of economic value. By expressing their proposition consistently across all touchpoints, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.
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Largest brand value change of the largest brands in the world - 2018 value compared with 2017 value - (in percent)

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BrandBrand Value Change
JD.com94%
Alibaba92%
Moutai89%
PayPal85%
Netflix73%
Gucci66%
Tencent65%
Tesla60%
Dior54%
Adobe53%
Pingan51%
adidas50%
Amazon49%
Allianz48%
ICBC45%
CPIC44%
Shiseido42%
Bank of America42%
Mastercard42%
Loius Vuitton41%
BrandBrand Value Change
JD.com94%
Alibaba92%
Moutai89%
PayPal85%
Netflix73%
Gucci66%
Tencent65%
Tesla60%
Dior54%
Adobe53%
Pingan51%
adidas50%
Amazon49%
Allianz48%
ICBC45%
CPIC44%
Shiseido42%
Bank of America42%
Mastercard42%
Loius Vuitton41%
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The statistic shows the the largest brand value change of the biggest brands in the world in 2018 compared to 2017. The brand value of JD.com increased 94 percent in 2018 compared to 2017, which was the highest increase of the year.
Brand value

Brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

In 2018, Amazon was the most valuable brand in the world with a brand value of over to 150 billion U.S. dollars. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing.

The influence of brands often through social media on current and prospective customers is a significant driver of economic value. By expressing their proposition consistently across all touchpoints, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.
Show more
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Statistics on "Brand Value"
  • Global Brand Value
  • Global Brand Value by Category
  • Brand Value by Continent: Americas
  • Brand Value by Continent: Europe
  • Brand Value by Continent: Asia
  • Brand Value by Continent: Africa & Oceania
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