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Brand value change of the largest global brands 2020

The statistic shows the the largest brand value change of the biggest brands in the world in 2020 compared to 2019. The brand value of Instagram increased 47 percent in 2020, when compared to the previous year.

Brand value

Brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

In 2020, Amazon was the most valuable brand in the world with a brand value of around to 220.8 billion U.S. dollars. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing.

The influence of brands often through social media on current and prospective customers is a significant driver of economic value. By expressing their proposition consistently across all touchpoints, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.

Largest brand value change of the leading brands in the world in 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

2020

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Statistics on "Brand Value"

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