Annual Halloween expenditure in the United States 2005-2023

In 2023, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. Compared to 2021, this is an increase of about two billion U.S. dollars. However, average spending per person increased by eight dollars when compared to the previous year.

Shopping on All Hallows’ Eve

From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2023, Americans were expected to spend a total of over four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy.

Trick-or-treat!

In 2023, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.